Creator of Black belt brands

Your brand is the key to unlocking the next level in your business!

Workspace setup showing website on computer, laptop, tablet and mobile device.

What is your lack of Branding already  costing you?

Here are some important costs associated with poor branding (or worse, no branding)
  • Target the wrong audience
  • Wasted Time, Effort, and Money
  • Limited growth
  • No Client Loyalty
  • Not attracting enough new clients
  • Not being able to charge the price you want
  • Losing out to your competition
  • Target the wrong market
  • Ineffective advertising campaigns
  • Brand isn't memorable
  • No consistency
  • Not attracting the right kinds of clients
  • Loss of Brand Equity
  • Missed opportunities

How does developing your brand impact your business?

Get extreme clarity on your position and messaging
  • Gain extreme clarity on your target audience
  • Focus your time, effort, and money
  • Newfound growth
  • Unrivalled Client Loyalty
  • Start attracting more new clients
  • Be able to charge the price you want
  • Dominate your competition
  • Know exactly what content to create for your socials
  • Know 'how' to speak to your target audience
  • Maximise your results from advertising
  • Your Brand is unforgettable
  • Consistency across all touchpoints and interactions
  • Start attracting the right kinds of clients
  • Build Brand Equity
  • Attract new opportunities
  • ALL of your marketing becomes easier and more effective!

We've saved coaches hundreds of hours and thousands in wasted advertising dollars . . .

We can do the same for you, too...

At The Brand Samurai, we know how frustrating it is to invest a great deal of time, effort, and money into your business . . . only to feel like you're spinning your wheels and not seeing results at the end of it.

We've helped lots of coaches, just like you, craft a brand strategy that eliminates wasted time, effort, and money, while giving you laser-like focus on your target audience, so you become the 'no-brainer' go-to person in your niche.

Nick Yeomans - The Brand Samurai smiling

Reviews and Testimonials

Eastern NFT Emporium

I'm super impressed with the work done by The Brand Samurai. I wanted to have a website done up to support my new NFT project.
I wasn't too sure what I wanted to be honest, just a website that helped people see my project wasn't another NFT scam (there are lots out there!).
Nick and his team REALLY helped me to gain incredible clarity around what I wanted, what my brand needed, and how best to get there.
I had a brand developed, a website designed and crafted . . . and my project launched successfully! Thank you so much Nicko! You're a legend!

Highly recommend The Brand Samurai!

See Full Project
Eastern NFT Emporium


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Online Super Advice

I stumbled upon The Brand Samurai after seeing a post by Nick on a Facebook group page.
I was quite cynical about engaging them, after two disappointing past experiences I had with previous website designers.

I was looking for someone to help me rebrand my business and design a website that captured the essence of what my business was about.
Nick and Josie have a very thorough process that involves lots of consultation, communication and feedback.
They always kept me up-to-date and were clear on the next steps - and delivered every time.
Nick and Josie are both very approachable and friendly and always made me feel like they had my best interest at heart.
I am extremely happy with the rebrand and the website.
They really captured what I was trying to convey to my target audience.
I am very optimistic that I will be able to attract the right type of clients as a result of Nick and Josie's great work.

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Linen Crush

My business was floundering when I saw an ad for The Brand Samurai.
Covid had left many businesses ( including mine ) without face to face customers.
As I am NOT a tech savvy person by any stretch of the imagination - it was a pleasant surprise to deal with a partnership not only young enough to be ' en pointe', Nick and Josie are mature enough to know what is working in the world of online marketing.
I have an online retail store, so nothing is static, and change can be swift yet TBS were more than equal to the task.

Not only did they help design my website, they were instrumental in constructing my new logo and orchestrated my advertising campaign.
The results have lead to much more traffic and FAR more sales. Many phone calls, visits, edits and ideas later, my website is a reality!

I have opted for their website aftercare package, because as I said earlier, I am NOT a computer person.
Best. Decision. EVER!

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Lip Crush

I was in desperate need of new branding, and decided to try these guys.
After a consultation, they came up with the logo I currently use, which has attracted much attention AND new clients.
The Brand Samurai are on top of the latest trends.

I LOVE their work.
Thanks SO MUCH, Nick and Josephine!

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About Face

I am thrilled that Nick & Josie helped me with my social media & fabulous website.
I never knew where to start & they made it easy peasy!
The process is streamlined, simple & stress free!
They have amazing ideas & personalized the website to suit my salon.
I have received many compliments about the website & how 'client friendly' it is - easy to use, read & understand.

Highly recommended.

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We had such a lovely experience with Josie who designed our new website ( and added an online booking system to make it easier for our clients to book.
She was professional and she really went above and beyond to make our vision come to life.
We are so happy with the result! Thank you so much The Brand Samurai, our website is perfect!

See Full Project

Effortless Alpha

Working with Nick, and The Brand Samurai team, was like breathing fresh air for the first time in a year.
I had worked with so many different marketing companies, website builders, and copywriters over the years that I had become embittered by the whole process of creating something new.

That is, until I messaged The Brand Samurai.

From the first quick response, this felt different.
I felt heard, understood, and like they actually cared what I wanted (instead of trying to build something they "think" I'd want).

The entire process was stress-free, FAST, and actually fun!
Nick took what I gave him (which, honestly, wasn't what I figured would be enough to build a website) and in a short time built a clear, concise, user-friendly, and on-brand website for me!!
He did the research required, he went out of his way to give value to the site, and when I asked for changes he made them without question and to my specs!

It was, hands down, the BEST experience I have ever had creating a website.
I will be using The Brand Samurai again, I guarantee it!

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Power House Digital Marketing

Excellent experience working with The Brand Samurai, they help you bring your ideal website to reality.
If you get stuck or have any questions during the process, they will answer all your questions and help you get through it.
I will recommend The Brand Samurai to anyone looking to create a website.

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Dave's Dried Meats

Dave's Dried Meats online sales have increased greatly since our new website was designed by Nick and Josie.
They were an absolute pleasure to do business with, in getting our amazing website sorted for us.
We love the ease of use for our customers orders, and the continued communications with our customers through our sales process is fantastic.

Highly, highly, highly recommend The Brand Samurai.

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Eastern NFT Emporium

I'm super impressed with the work done by The Brand Samurai. I wanted to have a website done up to support my new NFT project.
I wasn't too sure what I wanted to be honest, just a website that helped people see my project wasn't another NFT scam (there are lots out there!).
Nick and his team REALLY helped me to gain incredible clarity around what I wanted, what my brand needed, and how best to get there.
I had a brand developed, a website designed and crafted . . . and my project launched successfully! Thank you so much Nicko! You're a legend!

Highly recommend The Brand Samurai!

See Full Project

Resort Trailers

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What's the Plan?


Book a free brand audit.
see exactly where your brand is on our brand grading scale


uncover the hidden parts of your brand that are holding you back from next level success


discuss the best options for you to break free,
move forward and develop a black belt brand

what we do

What we do

Most coaches lack the time or expertise to create a Powerful Brand that gets real results.
At The Brand Samurai, we’ll work with you to forge a powerhouse, Black Belt brand that makes you stand out from the competition and get more of your dream clients.

At The Brand Samurai, we know that you want to be an influential and impactful coach.
In order to do that, you need more dream clients.

The problem is trying to attract them to you, and having them see the value of your coaching, and when they don't - it makes you feel like an imposter or that you aren't bringing value to the world.

We believe that coaches creating impact and sharing their passion are literally making the world a better place and that getting dream clients shouldn't be hard.

We understand how frustrating it can be, to feel like your marketing efforts aren't doing anything.
Which is why we focus on developing your brand so that ALL your marketing becomes so much easier!

Here's how we do it:
1. You Book a Call so we can see if working together would be a good fit.
2. We get to work on developing your brand strategy and visual designs.
3. You get back to focussing on creating an impact and improving the lives of the clients you work with.

So, book a call - stop feeling tired and frustrated and start creating a bigger impact and change lives!

Frequently Asked Questions

Is the branding process complicated?

Going through the process of developing a brand can be quite involved, yes.
However, we have an easy-to-follow, step-by-step process and we're with you all the way.
There's no need to feel overwhelmed or become flustered, we're working alongside you at every step in the process.

Just like coaching:
The journey may be a little uncomfortable, but the destination is always worth it!

How does this actually help me to get more clients?

Working with, and speaking to, hundreds of coaches, one thing that most are lacking is:
A clear definition of who their perfect clients are,
what they help them with,
‍how they help them,
what separates them from other coaches doing the same thing, and,
how to communicate this.

We get extremely clear on all of these things so that your content and messaging is laser focussed on speaking to your dream clients.
This is also supported by the visual identity we create for you.
Your logo, social media banners, website etc. are united with a consistent brand identity that speaks to your dream clients.

This means no more wasted time, effort, and money on attracting people who were never going to sign up, or were not a good fit to begin with.

It sounds expensive. Where is the value in doing branding?

"Your Brand is the SINGLE MOST IMPORTANT investment you can make in your business."
- Steve Forbes

Developing your brand is what separates you from being a commodity.
It's what makes you 'The Spartan Warrior King' instead of 'a fitness coach'.

Your brand and the reputation it has is going to develop over time, one way or another.
If you don't actively and consciously drive that in the direction you want it to go, it will almost certainly end up someplace else.

The cost of doing branding may sound expensive, but there's two more important things to consider:
1) The cost of NOT developing your brand and what that will mean for you long term, and,
2) The benefit of developing a brand, streamlining all your marketing, and creating unrivalled brand loyalty!

I already have a good brand. Why would I want to change it?

Having an established brand is an incredible asset for any business!

However, as your audience, market and trends grow and change over time, so too should your brand.

Think about Big Brands like Pepsi cola, Kia motors, or Pringles chips and how they've rebranded over the life of their organisation. Sometimes, it's just redefining their position (what sets them apart) or their messaging (content strategy and advertising) and sometimes it's a complete overhaul of their visual identity (new logo, website, etc.)

If you're business has grown, or taken a new direction, and your current brand doesn't reflect the current identity or future vision of your business, it may be a good time to look at rebranding.

Do you only do branding work with coaches?

While our focus is on coaches, you'll see from our Portfolio that we've worked with many different businesses in a number of industries. Including - Financial Planners, Marketing Agencies, Beauty Salons, Ecommerce, Coaches (obviously), Artists, and more...

The power of branding applies to every single business and organisation with no exception.
The principles of branding are universal in nature and our process, while aimed at coaches, will work for any business.

forge your
black belt brand

apply Now!
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